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This is what happens when a vegetarian and two mushroom geeks embark on a journey to make meat-like products for plant lovers.
Okay, this isn’t breaking news — however it is new to the chiller cabinet of my local supermarket.
What’s that then? Only a mostly whole-foods, plant-based meat made primarily from nutritious shiitake mushrooms, created by an Australian company with the most magical fairytale name – Fable. Isn’t that just delightful?
Picture this, a world where you can experience the deliciousness of eating all your favourite foods in a way that’s healthy, sustainable, and ethical. That’s our mission at Fable. And we don’t want it to be a story; we want it to be a fact. This is why we produce delicious tasting meat without animals.
Fable is also backed-up by one of the grand high wizards of molecular gastronomy, Mr Heston Blumenthal himself, who has this to say:
The new Fable product combines the natural benefits of shiitake mushrooms with fantastic innovation resulting in something that not only tastes great but can be used in a variety of ways as a meat alternative. Through the last months, we have been extensively testing the product with some of our recipes and realised that this product goes beyond replacing meat, it should be in a category of its own.
Well, I’m not at all intimidated trying to make something with it now…! I say when in doubt — go simple. Go back to your childhood. Go cosy. So, no haute cuisine for me, instead, a simple cottage (garden) pie with plenty of vegetables and Fable’s braised beef. I’ll report back! 
Meet Lisa!
Lisa’s love of food is only trounced by her love of animals. So when she announced she’d gone veg, her Hungarian grandmother exclaimed with exasperation, ‘oh Lisa, I knew this day would come’ … before promptly frying up a plate of cauliflower schnitzels. It turns out – from Goulash to Paprikás to the family’s favourite Hungarian sweet treats – plants really can be the centrepiece of any meal!